Adobe Audience Manager: Match Rate Tips
Does Audience Manager distribute the ID sync pixels of data partners?
Adobe Audience Manager (AAM) does not have a web footprint where partner ID sync pixels are initiated. However, each AAM customer can choose to deploy partner ID sync pixels to their own web properties through the AAM tag. AAM customers must request ID sync pixel activations from their Adobe representative.
What match rate reporting is available?
AAM does not currently provide a way for partners to view their own match rates in AAM. If you want to get your match rate with a client, you’ll need to ask that client to send it to you.
Once your client has configured your integration they will have access to a report that looks like this:
In the example above, the orange arrow points to the addressable audience match rate which is the percentage of the IDs in the client’s total audience that have been matched to your IDs. The matched device count (green arrow) is also provided. These reports cover the last 60 days. See this documentation for more details on how the reports are calculated.
Partners occasionally ask us to send them their overall match rate with the entire AAM platform (i.e., the percentage of all AAM IDs that have been synced with the partner IDs). We do not have access to those numbers. Your match rate is only available on a per-client basis. And the per-client match rate numbers are more useful since they show how well your clients are able to push data to your platform.
We do have access to the total number of ID syncs that have occurred over the last 90 days. This data can be useful for troubleshooting an ID sync problem. If you feel like there is something wrong with your ID sync, you can contact Adobe Exchange Program support to ask for these numbers.
What is the support team's policy on troubleshooting match rate issues?
Exchange support for our partners is limited to the technical workings of the integration. If you have a specific, well-defined bug that you are seeing with the product, we can provide support in troubleshooting that bug. (An example of this kind of bug might be: “when we send an ID sync request to the Adobe server dpm.demdex.net we are getting a 400 error.”) The Exchange team will not conduct a broad, fuzzily-defined investigation into match rates. (For example, “we feel like our match rate is too low.”) Submit your troubleshooting request to the Exchange support channel.
How can I improve my match rate with AAM?
- Check to see that your ID sync pixel is redirecting back to the AAM sync pixel with your user/cookie ID included (see this documentation for more details).
- Increase volume of ID syncs with AAM that you are initiating on your platform. (If you are not yet initiating ID syncs on your platform, see this documentation for instructions on how to set up partner-initiated syncs).
- Ask your customers to verify that they have the ID sync pixel enabled in their AAM container tag.
If you’ve followed those three suggestions and your match rate is still low, then the problem likely doesn’t have to do with your AAM integration and it’s probably outside the scope of what we can help you with. We can only provide support for specific technical problems with your integration. If you would like to look into getting more general business consulting there are two avenues you could explore:
- Paid partnership: talk to the Partner Exchange business development team to see whether moving to a paid partnership tier would make sense. Go to this page for more details.
- Adobe consulting: talk to the Adobe Professional Services business development team to see if Adobe consulting can help. Go to this page for more details.