Audience Marketplace: Feed Setup and Promotion FAQ
Can Adobe send me a list of Audience Marketplace customers?
Adobe does not publish customer lists or share them with partners. You can see a sampling of customers from our published case studies. See https://www.adobe.com/data-analytics-cloud/audience-manager.html.
However, Audience Marketplace displays the company name of any buyer that subscribes to any of your Feeds. Go to “My Shared Data” then click the link in the “Current Subscribers” tab.
If you need contact information for any of these customers, reach out to Exchange support and provide the Data Source ID and customer list.
How does Adobe help drive sales of my data?
Ultimately the onus is on the seller to sell into customers, drive revenue and manage its data sales business. Adobe does not have sales representatives who are compensated on data sales.
Adobe provides three levels of support to sellers.
1. Product features that facilitate data discovery. See “How should I setup my Feeds for maximum discoverability?”
2. The Adobe Audience Finder microsite. See “What is the Adobe Audience Finder?”
3. The Adobe Exchange program. See “What is the Adobe Exchange program?”
What is the Adobe Audience Finder?
We’ve found that the greatest data challenge for Audience Manager clients is to know which data providers have the highest quality data set that will perform the best for their digital campaigns. The Adobe Audience Finder tool was developed to address this challenge and help our customers navigate the complex and crowded data provider landscape. By having access to company overviews, methodologies, best use cases, and other useful facets of these data offerings, our customers can better select those partners most in-line with key initiatives. The Audience Finder can be found at www.Adobe-Audience-Finder.com.
After you have integrated into the Audience Marketplace, you can list your information here. Please submit a support ticket to kick off the process to get an Audience Finder listing.
What is the Adobe Exchange program?
It is a partner program designed specifically for technology partners, including software vendors, data providers, hardware, and infrastructure vendors. It is an opt-in program with three different tiers — Innovate, Accelerate, and Premier — that provide different levels of benefits based upon the participation level. All Marketing Cloud Technology Partners will be governed by the Exchange Program beginning May 1st, 2016.
- Accelerate tier partners gain access to exclusive co-marketing opportunities with Adobe.
- Premier partners gain access to Business benefits plus business planning and engagement with the Adobe sales organization.
How should I setup my Feeds for maximum discoverability?
Buyers have the ability to execute keyword searches to find data Feeds within the Audience Marketplace interface. Keywords are matched against Feed Names and Feed Descriptions. It is a best practice to 1) include your brand name in the Feed name and 2) include helpful keywords in the Feed Descriptions. Examples of keywords to include (assuming applicable) are: “b2b”, “demo”, “mobile”, “EMEA”, etc.
For more information, please review Promoting your feed in Adobe Audience Manager Marketplace.
How do I go about setting up custom audiences?
Custom audiences can be implemented as Private Feeds. You would create a new Feed which holds the custom Traits you want to distribute to your buyer, flag that Feed as “Private” and set that Feed to active (publish it to the Marketplace). The Private designation prevents all buyers from accessing the Feed and allows you to determine which buyers access the Feed. Once the Feed is active, communicate the Feed Id to your buyer, who will then search for it and request access to it.
More details on how to set up a private data feed can be found here: https://adobeexchangeec.zendesk.com/hc/en-us/articles/360015773351
Do you have best practices for how I should set up my data feeds?
Feed setup depends on your how your data products are already packaged and how you go to market. Feed setup varies dramatically by data provider. Some general guidelines to consider below:
- The reporting you receive at the end of the month is at the Feed-level, not the segment level. If reporting granularity is your number one concern, you should consider breaking out your feeds in a way to reflect the reporting requirements you have—while not having too many Feeds, which can confuse buyers.
- If you sell data that addresses different countries, you should consider creating distinct Feeds for each. This will make it easier for customers in those regions to buy your data.
- If you are relying on the customer to find your data on a self-service basis, and buy it, then you should consider using “Public” feeds (assessable to all buyers) and making “Segments and Overlap” available at no upfront cost.
More best practices for setting up data feeds can be found here: https://adobeexchangeec.zendesk.com/hc/en-us/articles/360015773351
Why do I have to make my data available at no cost for Segments & Overlap?
“Segments and Overlap” is the first step for a customer to use 3rd party data. S&O allows the customer to view the size (cookie/device id count) of each of your segments, and overlap your segments against their first-party segments. This gives the customer basic insights into 1) if and how your data can enrich a customer’s first-party data and 2) potential campaigns the customer might want to run against your data. A customer cannot activate any of your data with “Segments and Overlap” enabled only, meaning your data will not be able to leave the AAM platform.
It is unlikely that a customer will spend money in order to gain this insight, and so its recommended that you make this use case available at no cost.
What usage reporting do I get?
After the 10th of each calendar month, you can download a .CSV file which includes all of the previous month’s usage activity. The report can be downloaded from the “Receivables” section and is described here: https://marketing.adobe.com/resources/help/en_US/aam/marketplace-billing-report.html.
Usage reports will include customer names and impression volumes totaled at the Feed level.
Audience Marketplace does not report impression volume at the segment level.
All impression usage reported by Adobe is self-reported by the customer.
Who can I reach out to for technical support?
If you have any technical or product questions please reach out to Exchange support.
Your company needs to be a registered Exchange partner to have your team’s email addresses whitelisted (ie: to get a response).
Can I send my data to another platform using Audience Marketplace?
Third Party Data that is available in Audience Marketplace can only be sent to another platform (such as a DSP) when a customer decides to include your data in segments that they're syndicating to that platform for their own use in campaigns. You cannot use the AMp platform to populate other platforms' data exchanges. You will need to set up a direct integration with that platform in order to surface your data there. This includes Adobe Ad Cloud.