I have customers who are subscribed to my data feed at a CPM. How does self-reporting work?
Customers who are subscribed to data feeds priced at a CPM are contractually obligated to self-report any delivered impressions against the data after each calendar month. AAM does not currently have integrations with downstream platforms to automatically ingest impression data.
Adobe sends out a monthly reminder to all of those customers who are subscribed to a CPM feed and are actively syndicating data from that feed to a Destination. Customers must then pull reports from their activation platforms that include how many impressions were delivered against AAM segments. Customers will then navigate to the Payables tab within Audience Marketplace and either manually enter these impression volumes or use the bulk upload tool.
Once customers have uploaded impressions, you will then be able to see their usage in the Receivables tab. However, these numbers will only be final after the 10th of the calendar month, so it is highly recommended that you do not pull a Receivables report before then.
Additional resources can be found here:
https://marketing.adobe.com/resources/help/en_US/aam/t_marketplace_report_cpm_usage.html
https://marketing.adobe.com/resources/help/en_US/aam/marketplace_cpm_billing.html
When I log in to the UI, there is a notification next to one (or more) of my current subscribers. What does this mean?
This notification, which is a black triangle with an exclamation point, indicates that this customer has subscribed to a paid CPM plan within this data feed, and they have not yet reported any impressions back into the platform. It is a best practice to log into the Audience Marketplace platform between the 1st and 5th of the calendar month and look for this notification. This serves as a good opportunity for you as the Data Seller to reach out to these customers and remind them to report usage, and also follow up if they have any additional needs or questions around your data.
This notification does not guarantee that your data was actually used and that there will be spend, but only that a Buyer subscribed to a paid CPM plan. These reasons are outlined in the below section, “I’m not seeing reported impression usage. Why is the happening and what can I do?”
I’m not seeing reported impression usage. Why is the happening and what can I do?
Impressions reported from Audience Marketplace are self-reported by the customer, who has agreed to do this accurately and promptly via their Audience Marketplace agreement. The reasons you may not see impressions being reported are:
- The customer has not delivered any ad impressions against your segments. When a customer subscribes to an “Activation” or “Modeling” plan, they have the ability to apply your segments to campaigns (ie: activate audiences in a DSP); however, this does not mean that they ultimately delivered any ads. Audience Marketplace is only aware that the customer may have activated audiences in a DSP—we can’t track what the customer has done with those audiences at the DSP/ad server level.
- The customer has not reported impressions due to lack of enablement on Adobe’s part. It’s possible that the end user has not been properly trained and made of aware of their self-reporting obligation. This is less typical as this obligation is broadly known among our customer base.
- The customer has not reported impressions for delinquent or nefarious reasons. This is a breach of their Audience Marketplace agreement.
In the event a customer misses reporting impressions in a given month, its recommended that the customer report the missed impressions in the following month.
Steps you can take include:
- Contacting the customer at the end of the calendar month as a reminder to report their usage. Note: If you need contact information for billing purposes, reach out to Technology Partner Program support with the Data Source ID and customer names.
- If persistent non-reporting continues, you may revoke a customer’s access to your Feed by navigating to their subscription from the “My Shared Data” screen. To learn more information about revoke feeds, read more here: https://adobeexchangeec.zendesk.com/hc/en-us/articles/360007552312
I see a $ amount in the “Receivables” report; why is my payment to me less than that?
The total $ amount reported in the “Receivables” report, is the gross data sales amount. This is the total that Adobe will invoice the customer. The payment Adobe pays you, is less our contracted revenue share with your company.
I need to change the bank information; how do I do that?
Please email royexp@adobe.com, and request to have your banking information updated.
I am getting form requests to be set up in the Adobe vendor system; Who do I work with on that?
Completing vendor setup is required so that Adobe can submit payment to you. Please complete the form that was emailed to you and in case of system issues please email supplier@adobe.com.
I need to send Adobe an invoice for my internal reporting; Who do I send the invoice too?
Audience Marketplace does not require an invoice in order to pay its data sellers—it is our preference that you do not send us an invoice.
If an invoice is required, you may send one to royexp@adobe.com; however, be aware that this will be acknowledged by Adobe not referenced later or trigger a payment.
Invoices are past due; when can I expect payment?
Payments are typically sent 75 days after the calendar month in which the data was used by the Audience Manager customer, or sooner. Common causes of delayed payments are:
- You have not setup your account in Adobe system or either there’s a missing information still not complied. (i.e.: Bank information, Tax forms, etc.)
- The customer is disputing fees or usage of your data
Why were taxes withheld on my payment?
Adobe reserves the right to withhold taxes, based on gross receivables, whenever we are obligated to do so by applicable law.
How can I view historical activity?
Today, Adobe provides reporting for the previous calendar month only. It is recommended that you download the .CSV “Receivables” report each month after the 10th of the month and keep it as a historical reference.
If you require reporting from a previous month, please submit a Support Request.
Note that unfortunately the historical billing report that the support channel is able to generate uses slightly different headers from the AAM-generated monthly billing reports:
AAM-Generated Receivables Report |
Historical Report from Support Channel |
Data Provider PID |
|
Data Provider Name |
Data Provider Name |
Buyer PID |
Buyer PID |
Buyer Name |
Buyer Name |
|
Lifecycle |
Feed ID |
Data Source ID |
Feed Name |
Feed Name |
Plan Use Cases |
Use Case |
Unit of Measure |
Billing Unit |
List Price |
Price |
Discounted Price |
|
Units |
Impressions |
Total Cost |
Total Fees |
Billing Period |
Billing Period Start Date |
|
Billing Period End Date |
Entry Date |
Entry Date |
Subscription Start Date |
Data Access Start Date |
Subscription End Date |
Data Access End Date |
Flag |
|