Solution Summary
Adobe Analytics is the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Analysts and digital marketers from many Fortune 500 brands use it to discover high-value audiences and power customer intelligence for their businesses.
History
Adobe Analytics was originally a web analytics platform called Omniture SiteCatalyst. Adobe acquired Omniture in late 2009.
Customer Benefits
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Start with Web Analytics : We bring our best even to the basics. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. See Analysis Workspace.
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Marketing Analytics does more : We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views.
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Attribution is key : We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. See Attribution IQ
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Predictive analytics brings it home : We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.
Top Integration Use Cases
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Conversion tracking - send conversion events from the partner platform to Adobe Analytics. This allows the mutual customer to perform complete analysis within Adobe Analytics.
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Example, a visitor to the brand's website then calls in to the brand's contact center; the call analytics vendor can send data about the resulting call back to Adobe Analytics.
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User profile enhancement - attach visitor or household level profile data to the stream of behavioral data collected through Adobe Analytics; this allows more powerful segmentation to be applies when doing analysis within Adobe Analytics.
- Example, a data partner attaches an attribute, like organization name, to the Adobe Analytics collection stream as a visitor navigates the brand's website.
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Campaign attribution - partner platforms involved in top-of-funnel activities will drive users to visit a brand's mobile app or website; these platforms can pass the campaign tracking code (and other campaign meta-data) into Adobe Analytics resulting in better campaign performance analysis for the analyst using Adobe Analytics.
Integration Resources
- Examples - see existing Analytics apps at Adobe Exchange
- Adobe Analytics integration tools