Solution Summary
Adobe Campaign delivers best-in-class campaigns which is instinctive and has touch-friendly marketing automation across all channels that are digital and traditional. Adobe Campaign addresses a key challenge for marketers which are how to build and lengthen relationships with their customer base to drive top-line revenue growth and return on investment. Adobe Campaign is considered as the only marketing technology that really allows organizations to start and endure one-to-one customer negotiations. With first class email and inbound-outbound channel fusion competences, Adobe Campaign can systematize the implementation of social, email, mobile and offline campaigns. Adobe Campaign’s integrated customer profile permits marketers to merge data from both online and offline sources, in order to form a comprehensive view of the customer. Marketing automation solutions also allow marketers to move away from labor-intensive and arduous manual processes and increase marketing effectiveness, while delivering better customer experiences.
Customer Benefits
- Strengthen your email marketing: Good cross channel campaigns are built on email.
- Manage the whole customer journey: We know your customer’s journey matters. See the whole picture of that journey to know your customers and how they get to you.
- Carry out marketing automation at scale: Starting with a complete data profile is the key to reaching your whole audience. Automatically, and at scale.
- Master true omnichannel marketing: Customers matter more than channels. So build cross-channel campaigns that talk to your customers when and where they want.
Top Integration Use Cases
- SMS delivery - communicating to customers using the SMS channel through an SMS delivery platform
- CRM Profile Syncing - syncing user profile information with the client’s CRM platform like Salesforce, Oracle on demand, Microsoft Dynamics
- User Profile - enhancing the Campaign user profile with additional insights and or cleansing and validating the profile.
- For Adobe Campaign Classic this could be accomplished through flat files
Integration Resources
- Examples - see existing Campaign apps at AdobeExchange.com
- Adobe Campaign Classic Product Documentation
- Adobe Campaign Classic API Overview
- Adobe Campaign Standard API