Solution Summary
The Advertising Cloud is a demand-side platform that automates media buying. It is the must-have for businesses to move their digital advertising strategy forward. As a DSP the Advertising Cloud gives you the advantage that you need to successfully and cost-effectively implement your strategy, accurately forecast and predict outcomes, and give your customer an experience that delights. By bringing together media, content, and data, you can finally deliver a seamless, relevant experience across every channel. The kind of experience that engages customers and increases conversion.
History
The Advertising Cloud is a combination of several products acquired throughout the years. The Advertising Cloud itself came into being shortly after the Tubemogul acquisition in November 2016.
Previously the Advertising Cloud was broken up into 3 product offerings including Adobe Media Optimizer (Efficient Frontier), Tubemogul, and Dynamic Creative Optimization (DCO). Today they are one product offering.
Customer Benefits
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Get it all with our demand-side platform: Advertising shouldn't be hard. Manage all your media strategies across digital and TV to deliver better ads for every audience.
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Deliver better TV advertising: Programmatic is a strategy, not a channel. So bring the ease and power of data and automation to your TV advertising.
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Get smarter search marketing management: We bring the best data science to search. Use AI and data integrations to make search marketing about strategy instead of best guesses.
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Bring creative management to life: We believe content is as important as delivery. Streamline the creation of meaningful ad experiences that resonate with your audience.
Top Integration Use Cases
- Onboarding Audiences for Targeting - Send first and third party data to the Advertising Cloud to target any audiences customers want to use in the advertising needs.
Integration Resources
- Examples - see existing Advertising Cloud apps at AdobeExchange.com
- Adobe Advertising Cloud Product Documentation