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Adobe Campaign: Getting started with your integration

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Eric
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Adobe Campaign access to build an integration

There are three ways to get access to an Adobe Campaign instance to build your integration on:

  1. Work with a customer to get access to their instance; this is what most partners do. 
  2. Buy a Campaign license. 
  3. Join our program at the Innovate + SME partner tier or higher, pricing starts at 60k, and you will have access to a shared instance of Campaign. For more information on our partnership tier benefits please visit our partner portal. 

Customer Instance

This method requires communicating with your customers who have an instance of Adobe Campaign and requesting from them a user and the correct permissions. Please be very careful with this method and work in sync with the customer to make sure your development does not interrupt their operations.

Owning a Campaign License

Having your own instance of Campaign will allow you to use it however you wish and you will have full access to all its features. The cost of owning a license is substantial and you will need to work with the Adobe sales team to get this license and to understand what expenses exist. Get in touch with the Adobe sales team.

Join the Exchange Program at a paid partnership tier

As a Innovate + SME, Accelerate or Premier partner we offer the benefit of access to a Campaign instance, we share these instances with other partners so each partner only has access for a specified time. To find out more about the program tiers login to the Partner Portal and then take a look at our Program Benefits page, you can submit an upgrade request there if you are interested.

 

Deciding between integrating to Campaign Standard and / or Campaign Classic

Campaign Classic (ACC) and Campaign Standard (ACS) are two different software packages. They have the same end-goal of providing incredible experiences through omni-channel marketing campaigns despite this difference. Generally Campaign Classic is an on-premise solution while Campaign Standard is an online only solution. Refer to Adobe Campaign: Overview for Exchange partners for more information.

Since both systems are different softwares, they do not have the same features. This causes our partners to need to decide if they are going to build an integration to one or both solutions. This will depend entirely on your use cases and if the features are available to address them. Please refer to the feature comparison list below to help you in making this important decision.

Feature ACS   ACC
Campaign Management
Planning
Create and manage marketing plans ✓   ✓
Design and orchestrate campaign management process ✓   ✓
Task management (scheduling)     ✓
Campaign notification and approval process     ✓
Budget and cost management     ✓
Distributed marketing     ✓
Content Creation      
Drag and drop interface with Email Designer ✓    
Dynamic and multilingual content ✓   ✓
Landing page creation management ✓   ✓
Survey management     ✓
Personalization  
User Segmentation and Targeting  
Graphical query editor, filter designer  ✓   ✓
Hierarchical, graphical targeting workflow, target counting  ✓    ✓ 
Seed address management  ✓    ✓ 
Aggregates function (min/max, count, sum)  ✓    ✓ 
Include control groups in target audience      ✓ 
Preference management ✓   ✓ 
Content  
Predictive subject lines  ✓    
Offer management and recommendation engine      ✓ 
Optimization
A/B testing ✓   ✓ 
Inbox rendering ✓    ✓ 
Manual send-time optimization ✓     
Multi-time zone optimization ✓    ✓ 
Fatigue management (filtering and control rules) ✓    ✓ 
Reporting      
Campaign performance reports (opens, clicks) ✓   ✓ 
Technical reports (by platform, by device) ✓    ✓ 
Out-of-the-box reports ✓    ✓ 
Custom reports ✓    ✓ 
Response Manager: measure marketing ROI     ✓ 
Delivery alerts ✓   ✓ 
Marketing history ✓    ✓
Integration
Adobe Analytics integration: KPI & audience sharing, triggers ✓    ✓ 
Adobe Target integration: contextual personalization ✓    ✓ 
Adobe Experience Manager integration: content and asset sharing  ✓    ✓ 
Dreamweaver integration  ✓     
People Core Service: audience sharing  ✓    ✓ 
Assets Core Service: asset sharing  ✓    ✓ 
CRM data connector      ✓ 
FDA connector      ✓ 
Technical and Architecture
Data import and export ✓   ✓
Custom screens (dashboards, contact profiles) ✓    ✓ 
Brand configuration ✓    ✓ 
Web access: edition and creation ✓     
Online storage (images, pdf) ✓    ✓ 
Email BCC ✓    ✓ 
Extensible data model ✓    ✓ 
Advanced user rights management (SSO, 2FA) ✓    ✓ 
GDPR compliant capabilities ✓   ✓ 
Multi-time zone support ✓    ✓ 
Package management ✓    ✓ 
SOAP APIs     ✓ 
REST APIs ✓     


Adobe Campaign Development Resources

These additional Adobe resources may help you with Adobe Campaign

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