Adobe Exchange: Marketplaces for Experience Cloud
The Adobe Experience Cloud product family has grown quite a bit over time. Many of the Experience Cloud products have come to Adobe through acquisitions and they’ve come complete with thriving partner marketplaces. Our ultimate goal is to consolidate all of those partner marketplaces into one—the Partner Exchange for Experience Cloud—but until the consolidation is complete, several partner integration marketplaces will continue to coexist. This article describes each of these marketplaces, what they’re used for, and how partners can list their integrations in them.
Adobe Exchange for Experience Cloud
The Exchange is the future one-stop shop for all Experience Cloud partner integrations. The Exchange provides a marketplace where partners can list their integrations with links to installation instructions and support and contact numbers. Customers can navigate to the Exchange right from their Experience Cloud instance where it appears in the main menu:
From there, they can search for partner integrations by name or browse by product or integration type. Premier partners can have promoted listings on the front page.
In the future, partners will be able to integrate with Adobe Developer Console (formerly Adobe I/O) to make it easy for their customers to give them the API access they need for their integrations to work. See this article for more details.
Adobe Exchange doesn't currently provide a system for processing payments so partners who charge for their integrations will need to collect payment outside of the Exchange. The Exchange also does not host code so partners will need to host their own code or host it in one of the other marketplaces described in the following sections.
We recommend that all partners list their integrations on the Exchange, even those partners who also decide to list their integration in one of the other marketplaces described in the following sections.
How partners can list their integrations on the Exchange
The App Manager allows partners to obtain sandboxes to build and test their integrations and create a listing on the Exchange Marketplace. This article describes how to use the App Manager to build, test, and list an integration.
Audience Marketplace for Data Sellers
The Audience Marketplace is a private data marketplace built into Adobe Audience Manager (AAM). It connects data providers with Adobe Audience Manager customers—enabling the buying and selling of second- and third-party data without having to set up individual agreements between the buyers and sellers. When an AAM customer subscribes to a data feed, Audience Marketplace adds the data feed to the customer's account and handles usage reporting and payment processing.
How partners can sell their data on the Audience Marketplace
This guide describes the process for partners who want to sell their data in the Audience Marketplace. Please note that their is a six-month waiting period for partners to get listed.
Experience Platform Launch Extensions Catalog
The catalogue includes both official Adobe extensions and third-party extensions developed by partners. When a Launch customer clicks the install button, the extension is downloaded and installed in the customer's Launch account. The Extensions catalogue does not provide a system for processing payments so partners who charge for their extensions will need to collect payment outside of the catalogue.
How partners can list their extensions in the Extensions catalogue
Launch extensions must be approved before they can be listed. This guide describes the process of building, testing, and submitting a Launch extension for approval.
Adobe Software Distribution for AEM Packages
Adobe Software Distribution replaces the download platforms Package Share for AEM and Neolane for Adobe Campaign to provide a more efficient experience for Adobe customers to find and download software packages. Currently the only Campaign packages available for download are Adobe's own Campaign packages. However, partners can upload their AEM connectors to the Adobe Software Distribution site.
Customers can navigate to the Software Distribution page from the front page of their Experience Cloud account:
They can browse for packages by type or search for them by name.
Adobe Software Distribution does not provide a system for processing payments so partners who charge for their connectors will need to collect payment outside of Adobe Software Distribution.
How partners can list their AEM connector in Adobe Software Distribution
AEM Connectors must be approved before they can be included in Adobe Software Distribution. This article describes the process for submitting an AME Connector for approval.
Magento Marketplace is the exclusive extension store for the Magento Platform. This application store hosts a curated selection of extensions, and provides partners with the tools, hosting platform, and location to generate business.
Customers must have an account with Magento to purchase an extension on Magento Marketplace. (Customers can create an account here or use an existing account. They should purchase extensions from the account that has entitlement rights to their Magento Platform.) More information about how customers can purchase products listed on Magento Marketplace is available here.
Extensions are hosted on the Marketplace so customers can download them directly.
How partners can list their extensions on the Magento Marketplace
Partners can submit extensions via the Magento Developer Portal. Each extension version is carefully vetted through the Extension Quality Program (EQP). The vetting process consists of both a technical and a marketing review and the extension must pass both reviews to be listed on the Magento Marketplace. Marketplace will host the extensions (once they're approved) and will take care of the sale and payment collection for paid extensions. More information on the Magento Developer Portal can be found here.
The Magento Marketplace Support team has its own portal here and you can contact them with questions or concerns regarding the Magento Marketplace.
Marketo LaunchPoint is the marketplace for third-party Marketo integrations. The marketplace offers customers a wide selection of solutions that span everything from advertiser campaign management, analytics, e-commerce, to webinars. Customers can find their desired marketing platform from the 32 application categories on LaunchPoint and contact the vendor directly. Alternatively customers can access the applications by using integration documentation (which partners can make available as a resource in their listing).
In the past, LaunchPoint program offered a Certification Program to help applications gain visibility in the ecosystem. When an application gets Certified, it allows them to be highlighted under Top Picks and they also get a ‘Certified’ badge on the icon and the listing page. The LaunchPoint Certification Program has been retired and now replaced by Exchange’s Verification Program. Legacy LaunchPoint partners will get grandfathered into the new Verification Program for one year after which they'll need to renew their verification/certification. Details on the verification program are here.
Launchpoint does not provide a system for processing payments so partners who charge for their applications will need to collect payment outside of Launchpoint. It also doesn't provide hosting for code so partners will need to host their own code.
How partners can list their integrations on LaunchPoint.com
LaunchPoint.com is the first marketplace that we are planning on sunsetting and moving to Adobe Exchange Marketplace. Legacy LaunchPoint partners should join Exchange Partner Program and recreate their application listings in Exchange Marketplace. On the other hand, Exchange partners are welcome to list Marketo integrations on LaunchPoint.com, but they should ensure that their listing is approved and published on Exchange Marketplace first.
Partners who wish to create a listing on LaunchPoint.com should reach out to the Partner Support Team here to request LaunchPoint.com credentials. Once partners have access to LaunchPoint.com as users, they can use this helpful guide to start creating their listings.